01 Web Writing
The task was to write editorial content tailored to a specific group.
About The BTS Stans
BTS stans are diverse and come in all ages, races and genders. They are also politically active, live on twitter or reddit where they form groups specifically for BTS and only BTS. They also enjoy fan made merch and will shop online on websites like Etsy. BTS stans will gladly and strategically stream BTS music so they can reach number 1 on the charts, and they never miss an opportunity to talk about BTS.
Meta-Description
02 Blog Post
The task was to write a blog post about any subject.
What The World Needs...
...Is To Respect Marilyn Monroe and Her Iconic Pink Dress
By Hayley Williams
Now it doesn’t matter if you have seen the hit film 'Gentlemen Prefer Blondes' made in 1953, everyone knows the scene where Marilyn Monroe is in her stunning satin pink floor length gown singing and dancing about diamonds being a girl’s best friend. With Marilyn Monroe being a Hollywood legend and a pop culture icon, it is no surprise that the gown itself has become an iconic piece, as well as the ivory white cocktail dress Marilyn wore in the Seven Year Itch in 1955.
The gown had been made for Ms. Monroe to be able to move and dance in. It was one of her favorite gowns as she wore a white version of it to the ‘Call Me Madam’ premier in 1953 and it was reportedly sold for $370,000 when auctioned off.
Now we can go into the influences and recreations of the iconic pink dress. The first pink dress moment we’ll go into is Madonna in her ‘Material Girl’ video in 1984. The whole look was spot on with the color of the dress, the gloves, belt, bow and jewelry. Madonna really resembled Marilyn Monroe with the hair and makeup to prove it. Talking a little bit about the video and song, Madonna flips the script and sings about material things all while rejecting them in the video; she even ends with the simple non-rich guy. Madonna wanted to recreate the iconic scene because much like Marilyn Monroe, she too can relate to being seen as one thing when she is more than that.
The third pink dress moment has to do with the 2020 film ‘Birds of Prey’ and the music video that went along with it. With the film the character Harley Quinn has a scene where she is dancing and singing along to a modern version of ‘Diamonds Are A Girl's Best Friend’. The scene and the look is edgy and on brand with the film. Harley Quinn’s look is a bright fusion jumpsuit with matching pumps, gloves, bow and belt. Along with that, Harley’s hair and makeup is her own take on Marilyn’s look. With the music video, the song ‘Diamonds’ by Megan Thee Stallion and Normani, the video also recreates the iconic scene, while the song is an anthem for strong independent women who know what and how to get what they want.
When Normani’s part comes on she is doing her thing in a short pink satin bodysuit with the bow attached to the back. The bodysuit has diamond and rhinestone trim, straps and a belt plus the gloves nails attached to it. Normani also wears gray sparkly heels and black stockings underneath the body suit and it really ties the look together. Overall these looks are more modern and edgy but they still work.
Now the final pink dress moment is from the 2016 show ‘Crazy Ex Girlfriend’. The main character Rebecca uses musical fantasies to work out her life problems. In this fantasy, Rebecca is working out a love triangle where she is in and channels her inner Marilyn Monroe. Now the dress construction looks like the original only everything is blue, which is a color that does suit Rebecca better. The satin dress is floor length and has the jewelry to go along with it. Though the actress still kept her brunette hair one can still see where the influence came from.
Now that the scene is set up we can get into the gown's origins. The original look for Marilyn Monroe’s character was a $4,000 showgirl costume designed by William Travila. The showgirl look had jewels sewn onto a black fishnet bodystocking that went up to the breast. The piece also had nude fabric and diamonds covering it. William Travilla had to change that look last minute because pictures of a nude calendar shoot that Marilyn Monroe did had gotten around and it upset the people of the 1950’s. William needed to put together a look that was more covered up to appease the conservative crowd at the time. William Travilla had then decided to make a bubble gum pink silk satin floor length gown. It had black lining, an oversized bubble pink bow attached to the back that covered the zipper and two tone pink satin gloves. The gown was also paired with a bubble gum pink satin belt and diamond jewelry; though William originally had black gloves and heels he opted for gloves and heels that matched the color of the gown.
The second pink dress moment we’ll talk about is Anna Nicole Smith’s PETA The Gentlemen Prefer Fur Free Blondes photoshoot in 2004. Anna Nicole Smith’s recreation was done well. Her hair, makeup, dress, bow, belt, jewelry and two toned gloves were all on point. The look was flawless, professional and it made sense for Anna Nicole Smith to become Marilyn, because she was seen as a sex symbol and gold digger, when in fact she was just smart and knew how to get what she wanted.
Now for any other fashion enthusiast out there, let us know what you think and if there are any other iconic fashion pieces that need to be talked about!
In the end we as a society need to start appreciating the older films and give respect to the looks that stemmed from them. As in those looks have a story behind them, can be empowering and might have the power to influence generations of looks. Especially with this look, many who wear it may relate to being reduced to being an object but chose to feel empowered in the gown and try to flip the script on the old negative ways of life. So this, especially for women, can be the time for them to go back and watch this film, learn its story and try to understand why Marlyn Monroe and her pink iconic dress are so influential decades later.
In the musical comedy film 'Gentlemen Prefer Blondes,' Marilyn Monroe plays Lorelei Lee, a stunning showgirl who is engaged to a wealthy man, Gus Esmond, and she goes on a cruise with her best friend Dorothy Shaw. The fiance Gus suspects that Monroe’s character Lorelei is only after his money, so he hires a private detective to follow them and report back to him. After everything is all said and done Lorelei Lee finds out and Gus and her call it quits. That leads to the iconic ‘Diamonds Are A Girl’s Best Friend’ scene where Marilyn Monroe sings and dances about women loving material things. That whole scene itself was a callout to Marilyn’s character and the ex fiance. However, the song and Marilyn’s character relate to Marilyn Monroe because she was seen as just a sex symbol, a dumb blonde or a goldigger, when infact she was more than that. This is why the scene has become an iconic one, as many women can relate to being seen as a sex symbol or a golddigger and they recreate the look with hopes of changing the narrative with it.
03 Press Release
Task was to write a press release about any company or organization.
04 Advertising Assignment
Task was to write a situational analysis and advertising campaign for Old Spice.
Executive Summary:
Old Spice Treatment Pads are acne face cleansing pads designed only for boys. This product focuses on young coming of age boys that need help with protecting their skin. The product doesn’t use micro-beads and is made from only natural and organic ingredients. Old Spice Treatment Pads are here to guide young boys to be the most confident and respectful version of themselves.
Client & Product:
Client- Old Spice
Product- Old Spice Treatment Pads
SWOT Analysis:
Strengths-
-
Uses natural and organic ingredients that won’t harm one's skin.
-
It is affordable.
-
Old Spice is a popular and trusted brand that always delivers on their products' promises.
Weakness-
-
Brand is mostly known for deodorant.
-
Brand isn’t popular with the younger demographic.
-
Isn’t up to date with younger demographic trends.
Opportunities-
-
To be in with the latest trends.
-
To be the leading brand for body care products for both men and boys.
-
To gain young customers that turn into loyal/ lifetime customers.
Threats-
-
Other brands: Proactive, Clearasil, Fenty Skin and Clean & Clear.
-
The stereotypes men/ boys face for caring about personal hygiene.
-
Not relating to the younger generation.
Target Audience:
-
Young men/boys from ages 11 to 18.
-
Who have acne and care about natural products.
-
Who are looking for a brand to be loyal to.
-
Who are against toxic masculinity and believe that personal hygiene is for everyone to care about.
Product Benefits:
-
All natural and organic ingredients.
-
Works instantly.
-
Biodegradable face pads.
-
No animal testing.
-
Opens up blocked pores.
-
Helps prevent acne.
Desired Brand Image:
-
Face pads that offer fast and deep treatment for acne prone skin so the customers can feel confident and respectful about themselves. Old Spice knows how difficult it can be for boys coming of age so they offer a product that is easy to use and is reliable.
Advertising Objective:
-
The advertising objective is to appeal to young boys ages 11-18 and their guardian/ parent and to get them to care for personal hygiene for young boys.
Strategic Message:
-
Personal hygiene is for everyone to care about and when you use Old Spice Treatment Pads you’ll be confident.
Appeals:
-
To one’s emotions- left feeling confident, included and respected
-
To one’s health- will be clean, acne free and have their skin protected by natural ingredients.
-
Non- toxic masculinity views- will be more adjusted with growing up and will be more safe with their journey as a young man.
Campaign Elements:
-
Magazine ad
-
Online text ad
-
Online display ads
Media Strategy/ Placements
-
Magazine ad- Men’s Health, GQ, Men’s Fitness and Men’s Vogue.
-
Online text ad- In search engines
-
Online display ads- Facebook, Instagram, Tik Tok, Twitter and other platforms alike.
Online Display Ads:
.jpg)
Magazine Ad:
.jpg)
Online Text Ad:
.jpg)
Task was to write a email marketing message from any company or organization.
.png)
.png)
05 Direct Marketing Assignment
Task was to write a mobile SMS marketing campaign for any venue during fashion week.
.png)
.jpg)
Venue: Club Studio 54 in New York City
Target Market: Women and men who live in the city, enjoy the nightlife, like fashion and are between the ages 21-28
Description: New York’s hottest club is back and better than ever. Studio 54 is back as a club that offers a dining experience for New York’s Fashion Week and is here to bring back the crazy, fun and unforgettable nights clubs used to bring. Experience live musical performances, celebrity DJs and laser light shows. Studio 54 will also welcome the hottest celebrities, models and designers of Fashion Week. So come on down and dance the night away with a complimentary drink and 10% off your meal when you buy your ticket. You won’t want to miss it!